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In the realm of B2B marketing, events are more than just gatherings; they are critical touchpoints where relationships are forged, insights are shared, and value is exchanged. The perennial challenge, however, lies in ensuring participants walk away feeling enriched, not just advertised to. My philosophy in event coordination revolves around crafting experiences that genuinely resonate, providing tangible takeaways that make every minute invested worthwhile.

Over my career, working with diverse clients like VinHMS, Influence Agency, and Liberty Carz, I’ve honed my ability to orchestrate events across the full spectrum of budgets and scales – from exclusive, high-value engagements to large-scale, impactful public showcases.

The Art of Intimacy: “The Heritage Night in Hue” for VinHMS

One of the most rewarding experiences was coordinating “The Heritage Night in Hue” for VinHMS, a close gathering involving Vinpearl and Melia International, including guests from Melia’s international HQ. The purpose was profound: to introduce the cultural richness of Hue and its specialties to our esteemed guests, fostering a deeper connection beyond business.

As the sole Marketing representative and primary event coordinator, I also took on the role of MC. My focus was on creating an atmosphere of genuine hospitality and cultural immersion. The success was palpable: the guests were not just pleased but genuinely impressed, which significantly strengthened the relationship between Vinpearl and Melia International (a partnership now valued at $5 million USD). This intimate event proved to be a pivotal moment, directly opening doors for VinHMS to expand its reach beyond Vietnam, notably into Indonesia. This project underscored my ability to manage complex logistics, engage an audience as an MC, and deliver high-value experiences on a personal scale.

Scaling Up: The “Influence Launching Event” in Cambodia

Shifting gears dramatically, I had the privilege to be a key coordinator for the “Influence Launching Event” in Phnom Penh, Cambodia. This was no ordinary launch; it was Cambodia’s first-ever 3D mapping with gauze show, an ambitious spectacle that drew over 700 attendees, from government officials to local celebrities. As a coordinator for performance and logistics, I was deeply involved in bringing this grand vision to life.

This event was a resounding success, creating a powerful impact and firmly establishing Influence Agency as a major player in the Cambodian market. Its legacy continues, with Influence Agency now leveraging its reputation to host prestigious events like Miss Cosmo Cambodia 2025. This experience showcased my capability to manage large-scale productions, handle intricate logistics, and contribute to an event’s overall grandeur and strategic success.

Read more about the event: https://cambodiainvestmentreview.com/2024/03/19/newly-launched-influence-media-aims-to-better-convey-cambodias-developmental-narrative-and-foster-sino-cambodian-enterprise-collaboration/

The Backbone of Every Event: Detail, Design, and Deliverability

Beyond these headline events, I’ve consistently played a crucial role in the successful execution of numerous other B2B initiatives, including:

• Cambodia Workshop for VinHMS
• HoSkar Night
• MTE Hanoi 2024
• Liberty Carz’s Home-Build Exhibition

In these projects, my responsibilities often spanned from being the sole coordinator for materials and logistics to personally designing print materials using Illustrator and Photoshop. I managed communications with various agencies, ensuring seamless booth setups and overall operational excellence.

My Event Coordination Specialty: Versatility and Value Optimization

What truly defines my approach to event coordination is my versatility. I’m not just a coordinator; I’m an event MC fluent in both Vietnamese and English, capable of engaging diverse audiences. Furthermore, I am deeply committed to cost minimization through strategic re-use and efficient resource management. This “less waste, more impact” philosophy ensures that every event, regardless of budget, maximizes its potential and leaves a lasting positive impression.

From intimate strategic gatherings that open international doors to large-scale public spectacles that redefine industry standards, my portfolio reflects a dedication to creating impactful B2B events. I thrive on the challenge of transforming a concept into a memorable experience, ensuring that every participant gains true value for their time and effort.

In the rapidly evolving landscape of artificial intelligence, it’s not always the coders who spark the most profound transformations. Sometimes, it’s the visionaries, the strategic thinkers, and those unafraid to explore uncharted territory. At VinHMS, a key entity under the esteemed Vingroup, Phil Ng stepped into just such a role: appointed directly by the CEO to unearth and capitalize on new opportunities for AI, despite a self-professed background devoid of coding expertise. This is the story of how Phil became an “AI Pioneer,” igniting a new era of efficiency and innovation within the company.

The Genesis of an AI Workplace: Embracing the Unknown

Phil’s journey into AI began not with lines of code, but with a strategic mindset and an eagerness to leverage powerful tools. His initial foray centered on n8n, a versatile automation platform, which became his canvas for early AI integrations. He quickly began demonstrating AI’s potential by automating:

• Content Creation: Auto-generating blog posts and social media content, streamlining marketing efforts.
• Intelligent Research: Expediting market analysis and data gathering through AI-powered research.

From Automation to Intelligent Operations: Elevating Internal Processes

The true impact of Phil’s work soon extended beyond marketing. He masterfully deployed n8n to revolutionize internal workflows, particularly in data management and customer insights:

• Data Validation and Flow: Utilizing n8n to create seamless data flows and robust validation systems for various departments, ensuring accuracy and efficiency.
• Customer Satisfaction Scoring: A groundbreaking initiative involved creating a system to learn from customer chat histories, automatically analyzing sentiment, and assigning customer satisfaction scores. This provided VinHMS with invaluable, real-time insights into their customer experience.

Phil’s ambition didn’t stop there. He ventured into more sophisticated AI applications:

• Specialized Chatbots with Cursor & AI Agents: Leveraging tools like Cursor and advanced AI Agents, he spearheaded the creation of bespoke chatbots. These weren’t just ordinary bots; they were imbued with the company’s vast knowledge base, becoming invaluable resources for internal queries and external customer support.
• Automated Data Validation for Project Deployment: Facing the daunting task of validating over 50 Excel sheets for project deployments, Phil implemented an AI Agent specifically designed to automate this meticulous and time-consuming process, significantly enhancing accuracy and speed.

Sparking a Company-Wide AI Journey: The Workshop Catalyst

Understanding that true transformation requires collective adoption, Phil didn’t just build solutions; he shared the vision. He held a pivotal workshop within VinHMS, serving as a crucial starting point for the company’s broader AI journey. This initiative aimed to demystify AI, showcase its practical applications, and empower colleagues to embrace these new tools, fostering a culture of innovation from the ground up.

Phil Ng’s story at VinHMS is a testament to the fact that leadership in AI isn’t solely about coding prowess. It’s about identifying opportunities, understanding the power of intelligent automation, and strategically applying the right tools to solve complex problems. As an AI Pioneer, Phil didn’t just create solutions; he ignited a spark, setting VinHMS on a path toward a more efficient, insightful, and AI-driven future.

In the dynamic world of online visibility, appearing at the top of search results is paramount. For CiHMS, a key player in the hospitality technology sector, the challenge was clear: a nascent online presence characterized by low organic traffic, anemic keyword rankings, and an overall struggle to capture meaningful digital attention. My mission was to transform their search engine performance, and I embarked on this journey as a solo SEO architect.

The Challenge: From Obscurity to Authority

CiHMS’s digital landscape, as reflected by initial Semrush data, painted a picture of untapped potential. We were looking at low projected traffic, a scarcity of ranking keywords, and a need to significantly boost their online authority. The goal was to establish CiHMS not just as a presence, but as a go-to resource and thought leader for hoteliers.

My Strategic Playbook: Blending Tech, Content, and Collaboration

My approach to this solo SEO journey was multi-faceted, focusing on both technical optimization and strategic content amplification:

• Smart SEO Infrastructure: I deployed a lean yet powerful tech stack, leveraging n8n for automation workflows, Semrush for in-depth keyword research and competitive analysis, and Google Analytics for meticulous performance tracking. This synergy ensured a data-driven approach to content publishing and optimization.
• WordPress Optimization (and Renewal): A key technical undertaking was optimizing the existing WordPress site to be more SEO-friendly. Despite some inherent platform errors, I navigated these to ensure maximum crawlability and indexing. This project eventually led to securing a full website renewal project, a testament to the initial SEO improvements.
• Targeted Keyword Domination: The core of our content strategy revolved around identifying and optimizing for a diverse array of main keyword clusters. Our focus was sharply on “hoteliers” – positioning CiHMS as the definitive hospitality expert in their domain.
• Building Digital Authority through Backlinks: Understanding the critical role of external validation, I actively collaborated with various internal departments. This cross-functional effort was vital in securing valuable backlinks from customer websites, significantly boosting CiHMS’s domain authority and search ranking potential.

The Results: Tangible Growth and Enhanced Visibility

The meticulous efforts yielded significant and measurable improvements, transforming CiHMS’s online presence:

• Organic Search Traffic Soared: From a struggling baseline, organic search traffic surged to 1,000 visitors per month, marking a remarkable +5.5% increase in a relatively short period. This growth signifies a real impact on their inbound marketing.
• Expanded Keyword Reach: The number of ranking organic keywords jumped to 690, indicating a much broader visibility across relevant search queries.
• Increased Market Share: CiHMS captured a 4% traffic share within their competitive landscape, a testament to their growing authority and presence.
• Robust Backlink Profile: The strategic outreach and collaboration efforts resulted in 1.1K backlinks, a strong indicator of increased domain trust and authority in the eyes of search engines.

This solo SEO journey for CiHMS demonstrates that with a strategic mindset, a smart tech stack, and a relentless focus on execution, even a single individual can drive substantial improvements in organic search performance, translating into real business growth and a stronger digital footprint.

In today’s competitive landscape, reaching the right audience can be the difference between stagnation and significant growth. For VinHMS, a leading player in the hospitality technology sector, the challenge was clear: how to effectively connect with a vast network of targeted hotel owners across more than six diverse ASEAN countries. The goal was not just to send emails, but to ensure they landed in inboxes, were opened, and ultimately generated qualified leads.

The Challenge: Navigating a Complex International Outreach

VinHMS needed to initiate contact with hotel owners throughout the ASEAN region. This presented a multifaceted problem: how to build an email outreach system that could scale across multiple countries, bypass spam filters, and maintain domain reputation, all while delivering a consistent and impactful message to a very specific B2B niche.

Phil Nguyen’s Strategic Solution: A Full-Cycle, AI-Powered Automation

My approach was to engineer a comprehensive cold email infrastructure that was both robust and intelligent. Recognizing the critical need for deliverability and domain integrity, I focused on building a system that could send a high volume of cold emails without triggering spam alerts.

This involved a strategic combination of:

• Deep Technical Expertise: Leveraging in-depth knowledge of web servers and domain configurations to optimize email sending protocols.
• AI Integration: Incorporating artificial intelligence to enhance various aspects of the email outreach, from content generation to audience targeting.
• Automation Powerhouse: Implementing a tech stack that included Instantly for sending, Apollo for lead sourcing, Mailchimp for lead nurturing, and n8n to orchestrate seamless, full-cycle automation across the entire process.
• Hyper-Personalized Sequences: Developing sophisticated email sequences, meticulously split by career roles and specific departments, with up to 10 nurturing steps to ensure maximum engagement and lead qualification.

Outstanding Results: Exceeding Expectations in a Niche Market

The results of this meticulously crafted strategy speak for themselves, demonstrating the power of combining technical prowess with intelligent automation:

• Over 70% Open Rate: We achieved an impressive open rate exceeding 70% for cold emails, significantly surpassing industry benchmarks and indicating high deliverability and compelling subject lines.
• 17,000 Qualified Email Leads: The project culminated in the successful acquisition of a robust database of 17,000 targeted email leads, providing VinHMS with a substantial pipeline for future outreach and business development.

This case study exemplifies how a strategic and technically sound approach to cold email outreach, powered by smart automation and AI, can unlock significant growth even in challenging international and niche markets.